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I investigate the effects of switching costs on the market outcome in network industries using a dynamic duopoly model of price competition in the presence of an outside option. I find that the role of switching costs depends on network effects and the outside option. Without a viable outside option, high switching costs can neutralize the tendency towards high market concentration associated with network effects, but with a viable outside option, switching costs increase market concentration. Furthermore, switching costs lower prices if network effects are modest and there exists a viable outside option, but generally raise prices otherwise.
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Jiawei Chen (Wed,) studied this question.
www.synapsesocial.com/papers/6a163fcab6d9529585c20e29 — DOI: https://doi.org/10.1111/joie.12102
Jiawei Chen
Journal of Industrial Economics
University of California, Irvine
Irvine University
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