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Over the past 15 years, U. S. spending on digital advertising has surged, growing sixfold to reach 49. 5 billion in 2014. 11 Magna Global forecasts that digital will exceed television advertising by the end of 2016. 22 Such growth, along with a plethora of computer-driven measures, have caused
Gian M. Fulgoni (Tue,) studied this question.
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