Editorial: Issues and Opportunities in New Product Development: An Introduction to the Special Issue

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Jerry Wind, Vijay Mahajan, Editorial: Issues and Opportunities in New Product Development: An Introduction to the Special Issue, Journal of Marketing Research, Vol. 34, No. 1, Special Issue on Innovation and New Products (Feb., 1997), pp. 1-12

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synapsesocial.com/papers/6a1167fd9b20feac2c0d46a8 https://doi.org/https://doi.org/10.2307/3152060

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