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Socioeconomic Product Risk and Patronage Preferences of Retail Shoppers | Synapse

July 1, 1975

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Socioeconomic Product Risk and Patronage Preferences of Retail Shoppers

VPV. Kanti PrasadUniversity of California, San Francisco

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Abstract

Product risk may be a key variable in patronage profile analysis.

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V. Kanti Prasad (Tue,) studied this question.

synapsesocial.com/papers/69f1312397cecb4a87500c74 https://doi.org/https://doi.org/10.1177/002224297503900308

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