Restrictions on Advertising Items That May Not Be Considered "Decent":

In the past, when products and issues that may not have been considered "decent" were advertised, selective avenues were used since barriers existed such as television networks forbidding the promotion of condoms and some pharmaceutical goods. But because of the spread of AIDS and the softening of network and magazine executives, some of these products are being shown or at least mentioned in the mass media. This 15 agency-160 European affiliate survey of advertising restrictions shows different degrees of limitations throughout Europe. While European agencies performing global advertising campaigns encountered the most restrictions, cigarettes and alcohol were the most restricted products throughout many regions of the world. This was not surprising considering the social pressures placed on the industries by consumer and governmental organizations.