August 1, 1967

Role of Product-Related Conversations in the Diffusion of a New Product

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Abstract

This article reports an experiment designed to investigate the short-term sales effects of product-related conversations. The results show that exposure to favorable comments aids acceptance of a new product, while unfavorable comments hinder it.

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Cite this study

Johan Arndt (Tue,) studied this question.

www.synapsesocial.com/papers/6a012fff413f0c047f2d873c — DOI: https://doi.org/10.1177/002224376700400308

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Johan Arndt

Journals

Journal of Marketing Research

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Institutions

Columbia University

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Building similarity graph...

Analyzing shared references across papers

Role of Product-Related Conversations in the Diffusion of a New Product

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Cite this study

Authors

Journals

Actions

Institutions

References and Citations

Citation Network

Connected Papers

Discussion

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