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A formal theory is developed to deal with some aspects of social behavior. Values are defined as givens, and the of values is defined as decision-making. Exchange decisions can follow one or more exchange rules-rationality, reciprocity, altruism, status consistency, or competition. Formal definitions are developed for these rules using concepts from game theory. From the definitions and the assumption that rules operate as social norms, a number of hypotheses about the properties of situations and behavior are derived for two-person exchanges.
Barbara F. Meeker (Tue,) studied this question.