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A callback policy must balance the reduced yield (and higher cost) from additional callbacks against the benefits of a more representative final sample. This study provides evidence on the rate at which sample values converge on their estimated population distribution as the number of callbacks increases.
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William C. Dunkelberg
Independent Colleges and Universities of Florida
George S. Day
Marketing Science Institute
Journal of Marketing Research
Stanford University
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Dunkelberg et al. (Tue,) studied this question.
synapsesocial.com/papers/6a153d085347fbb1739f740a — DOI: https://doi.org/10.1177/002224377301000206