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Is there, within each individual, a set of mental attitudes toward risk which consistently influence the risk taking behavior of that individual in a significant manner? In what way are risk attitudes related to characteristics such as age, sex, income, wealth, education, and dependency status? To what extent do basic attitudes toward risk of individuals influence their risk taking behavior, and in particular, insurance consumption behavior? These and related questions are considered in this article, which continues the investigation begun in the summer of 1962 and reported in this Journal.'
Mark R. Greene (Sun,) studied this question.