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This article reviews the ways “life cycle position” has been used as an independent variable in marketing research.
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Wells et al. (Tue,) studied this question.
synapsesocial.com/papers/6a107c47d13714ec96ffe9b3 — DOI: https://doi.org/10.1177/002224376600300403
William D. Wells
Rutgers, The State University of New Jersey
George Gubar
Seton Hall University
Journal of Marketing Research
University of Chicago
Seton Hall University
Paterson Public Schools
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