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Life-Style Analysis to Profile Women in International Markets | Synapse

July 1, 1977

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Life-Style Analysis to Profile Women in International Markets

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Abstract

Can the same segmentation strategies be used?

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Cite This Study

Douglas et al. (Fri,) studied this question.

synapsesocial.com/papers/6a1e6bdffe0256fbba329b0e https://doi.org/https://doi.org/10.1177/002224297704100305

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Synapse has enriched one closely related paper. Consider it for comparative context:

1Guidelines for Developing International Marketing Strategies1973 · 197 citations