January 1, 1984

Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising

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Abstract

Corrective advertising is one of the most controversial regulatory proposals made in recent years. This article provides an in-depth look at this FTC program, analyzes the theory behind FTC's manag...

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Wilkie et al. (Sun,) studied this question.

synapsesocial.com/papers/6a208fb9b15f64b498301fcd — DOI: https://doi.org/10.2307/1251211

Authors

William L. Wilkie

University of Notre Dame

Dennis L. McNeill

Michael B. Mazis

Pennsylvania State University

Journals

Journal of Marketing

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Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Cite this study

Authors

Journals

Actions

References and Citations

Citation Network

Connected Papers

Discussion