The cognitive power of product Packaging

As human beings require Power dressing to shape up their personality likewise is also required by a product. In the research paper below it is described how packaging of the product is influenced by its cognitive power.The mental processes of knowing, perceiving, remembering, reasoning & judgement affects the success of product packaging & ultimately affects the leadership potential of the brand. Imagine a product without a dress, so how haphhazard it would be for the consumers to know & identify a right product for them. Again if some products are wrapped in a shabby pack and some in clean,attractive, stylish packs which product the consumer would pick first? Obviously the one which is packed in a style. Marketers have not only provided a basic wrap but also have upgraded it from time to time to give a more appealing,stylish & formal look to the product in order to make the product more responsible, accountable & incredible in the eyes of the customer.Packaging gives a opportunity to influence the customers which ultimately may result in final purchase of the product. More cognitive power is added to the product package, more the customer will associate themselves to the product. A simple framework is discussed through this paper related to these mental processes through which the consumer identifies a product, recognise it, memorise it and builds a stong intention to purchase the product.