From Confusion to Confusion: Issues and the American Voter (1956–1972)

The authors of the American Voter concluded that the distribution of opinions on current issues was not very important for explaining the vote of the large bulk of the American electorate. Recent studies purporting to demonstrate the increasing prevalence of issue voting in the 1960s and early 1970s fail to present evidence to satisfy the criteria for issue voting upon which the conclusions of the American Voter were based. Worse yet, the evidence of these newer studies fails to satisfy even the studies' own alternative criteria for issue voting. The apparent “increases” in issue voting prove to be largely artifacts of the measures employed or misinterpretations of the evidence adduced. When it comes to translating his issue preferences into voting choices, the average voter remains as confused as ever