Design: Selection of Data Collection Methods

Imagine that residents in your program have been less than complimentary about interprofessional rounds (IPRs). The program director asks you to determine what residents are learning about in collaboration with other health professionals during IPRs. If you construct a survey asking Likert-type questions such as “How much are you learning?” you likely will not gather the information you need to answer this question. You understand that qualitative data deal with words rather than numbers and could provide the needed answers. How do you collect “good” words? Should you use open-ended questions in a survey format? Should you conduct interviews, focus groups, or conduct direct observation? What should you consider when making these decisions?Qualitative research is often employed when there is a problem and no clear solutions exist, as in the case above that elicits the following questions: Why are residents complaining about rounds? How could we make rounds better? In this context, collecting “good” information or words (qualitative data) is intended to produce information that helps you to answer your research questions, capture the phenomenon of interest, and account for context and the rich texture of the human experience. You may also aim to challenge previous thinking and invite further inquiry.Coherence or alignment between all aspects of the research project is essential. In this Rip Out we focus on data collection, but in qualitative research, the entire project must be considered.1,2 Careful design of the data collection phase requires the following: deciding who will do what, where, when, and how at the different stages of the research process; acknowledging the role of the researcher as an instrument of data collection; and carefully considering the context studied and the participants and informants involved in the research.Data collection methods are important, because how the information collected is used and what explanations it can generate are determined by the methodology and analytical approach applied by the researcher.1,2 Five key data collection methods are presented here, with their strengths and limitations described in the online supplemental material.