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AbstractFemale and male undergraduate students attending three universities were surveyed to determine their comparative interest in a career in sales. In general, females and males agreed on the attributes associated with a selling career. Yet females rated a selling career significantly lower in terms of preference as compared to males. Females were found to have a significantly stronger preference for careers in public relations, advertising, and retail management than their male counterparts. The implications of this negative female bias towards a sales career are discussed, and areas for further research are suggested.
Cook et al. (Thu,) studied this question.