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Cross-border e-commerce has progressed in the businesses of foreign trade enterprises in recent years. This paper proposes and validates that cross-border e-commerce as enterprise innovation should include business-mode innovation, not just institutional innovation or technological innovation, thus expanding the connotation of e-commerce. For enterprises, according to an analysis using data from 203 foreign trade companies, cross-border e-commerce as enterprise innovation plays a mediating role between government's pro-innovation supportive policy and firm performance, in particular, institutional innovation and business-mode innovation as components play full mediating roles. This study is of great value to other countries promoting cross-border e-commerce. Implications on m-commerce of the findings are discussed.
Chen et al. (Thu,) studied this question.