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Acknowledgments Patricia Mellencamp Prologue Meaghan Morris Banality in Cultural Studies John Caughie Playing at Being American: Games and Tactics Charlotte Brunsdon Television: Aesthetics and Audiences Lynn Spigel Television in the Family Circle: The Popular Reception of a New Medium William Boddy The Seven Dwarfs and the Money Grubbers: The Public Relations Crisis of US Television in the Late 1950s Eileen R. Meehan Why We DonOt Count: The Commodity Audience Andrew Ross Techno-Ethics and Tele-Ethics: Three Lives in the Day of Max Headroom Lynne Joyrich Critical and Textual Hypermasculinity Jane Gaines Superman and the Protective Strength of the Trademark Margaret Morse An Ontology of Everyday Distraction: The Freeway, the Mall, and Television Mary Ann Doane Information, Crisis, Catastrophe Patricia Mellencamp TV Time and Catastrophe, or Beyond the Pleasure Principle of Television Stephen Heath Representing Television Contributors Name Index Subject Index
A Fri, study studied this question.