Understanding the geographical development of social movements: a web-link analysis of Slow Food

Slow Food (SF) is a global, grassroots movement aimed at enhancing and sustaining local food cultures and traditions worldwide. Since its establishment in the 1980s, Slow Food groups have emerged across the world and embedded in a wide range of different contexts. In this article, we explain how the movement, as a diverse whole, is being shaped by complex dynamics existing between grassroots flexibilities and emerging drives for movement coherence and harmonization. Unlike conventional studies on social movements, our approach helps one to understand transnational social movements as being simultaneously coherent and diverse bodies of collective action. Drawing on work in the fields of relational geography, assemblage theory and webometric research, we develop an analytical strategy that navigates and maps the entire Slow Food movement by exploring its ‘double articulation’ between the material-connective and ideational-expressive. Focusing on representations of this connectivity and articulation on the internet, we combine methodologies of computation research (webometrics) with more qualitative forms of (web) discourse analysis to achieve this. Our results point to the significance of particular networks and nodal points that support such double movements, each presenting core logistical channels of the movement's operations as well as points of relay of new ideas and practices. A network-based analysis of ‘double articulation’ thus shows how the co-evolution of ideas and material practices cascades into major trends without having to rely on a ‘grand', singular explanation of a movement's development.