Corporate social responsibility and pro-environmental behaviour: organisational identification as a mediator

Corporate Social Responsibility (CSR) has been proposed as a useful tool for effective organisational, social and environmental functioning. Not surprisingly, various empirical studies have advocated its importance in generating positive outcomes at a macro level. Nevertheless, there is a lack of research on the role of CSR for workplace outcomes at the individual level. In parallel, employees constitute a critical group of stakeholders that not only, demand but also promote and implement socially responsible and environment-oriented policies and practices. As such, the purpose of this paper is to examine the effect of perceived CSR on employees' pro-environmental behaviour. In addition, responding to the call for more empirical research regarding the underlying mechanisms that transmit the effect of perceived CSR on micro-level outcomes, we incorporated a core attitudinal variable, namely organisational identification. Data from 191 private employees showed that perceived CSR has both a direct and an indirect influence, through organisational identification, on pro-environmental behaviour.