European football clubs and football betting among the youths in Nigeria

European football clubs are very popular social realities in Nigeria. Their existence and activities shape social relations, process and outcomes of well-being as well as socio-economic and policy orthodoxies. Unfortunately, social trajectories of well-being, economic ramifications and policies remain poorly understood in Nigeria. What some people are aware of is the popularity of the clubs and not the intensification of associated implications and policy remits in existential environments of their social spaces. This is particularly important as the domains of European football clubs’ presence in developing countries, especially Nigeria, are largely nascent and haphazard. Against this background, this article examined the phenomenon of football betting as an ancillary of European football clubs’ presence among the youths in Nigeria. This article makes important contribution to understanding of ways European football identities are interlinked to the increased popularity of betting syndicates especially in Sub-Saharan Africa. Research questions engaged include; what is the pattern involved in football betting among the youths? What are the factors facilitating football betting among the youths and What are the perceived developmental implications relative to well-being and social health in Nigeria? The Social Exchange theoretical tradition was adopted as theoretical framework. Data collection triangulated quantitative method (questionnaires) and qualitative methods. Relevant findings were made and valid conclusions were reached and presented in this article.