Teaching Business Management to Engineers: The Impact of Interactive Lectures

Some education specialists are challenging the use of traditional strategies in classrooms and are calling for the use of contemporary teaching and learning techniques. In response to these calls, many field experiments that compare different teaching and learning strategies have been conducted. However, to date, little is known on the outcomes of these strategies specific to the context of engineers and engineering education. The debate on traditional versus contemporary strategies continues, with many traditionalists holding firm to the view that contemporary techniques diminish the academic quality and integrity of teaching and learning. This paper adds to the current debate by assessing the outcome of interactive lectures, a contemporary teaching strategy, in the context of engineering education. Specifically, this paper examines the effect of interactive lectures on student academic achievement and the learning environment. This paper supported the quantitative survey responses with self-reported student reflections. The findings contradict the traditionalist view of teaching and learning; student performance was not significantly different when interactive learning strategies were employed. However, students held a more positive view toward the learning environment and felt that interactive learning enhanced their overall learning experiences and spurred interest in the subject area. This paper concluded that interactive lecturing can be an effective approach in teaching business management in engineering education.