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With the advent of Internet and Search Engine Optimization techniques, various factors came into existence like On the Page and Off the Page Optimization of webpages. This gave rise to immediate idea of various methods affecting the appearance of page and generating traffic and getting good ranks in search engines. Optimization is an art combining science and marketing and leads to discovery of success factors in the form of periodic table comprising various parameters and leading to manifold success. Web Ranking consists of three factors: Website designers and programmers, SEO expounders and users. These three play good role today's era of World Wide Web.
Gupta et al. (2016) studied this question.