Student’s perceptions towards using e-learning via Facebook

Research on utilising social networks for teaching and learning is relatively scarce in the context of information systems. There is far more emphasis on studying the usage of social networks towards fulfilling individuals’ basic social needs. This study uses the unified theory of acceptance and use of technology (UTAUT2) to analyse students’ intention to use and use of e-learning via Facebook. It incorporates playfulness into the UTAUT2 model and categorises the determinants of intention to use e-learning via Facebook into three categories, namely, hedonic values, utilitarian values, and communication values. The data were collected in a two-stage survey from 170 undergraduate students, and the model was tested using structural equation modelling. We found that hedonic motivation, perceived playfulness, and performance expectancy were strong determinants of students’ intention to use e-learning, while habit and facilitating conditions all positively affected students’ use of e-learning via Facebook. The results of this study report new knowledge that academic institutions can utilise to create appropriate e-learning environments for teaching and learning. A number of theoretical and managerial implications for universities’ implementation technologies were also identified.