Analysis on the Development and Bottlenecks of China’s Cross - Border E – Commerce

The Internet came to China in 1994, and in the past about 20 years, it has penetrated the country's industry andcommercial sectors. Fundamental changes brought by the Internet have been incorporated in the operations oftraditional industry markets. In recent years, China’s cross-border e-commerce has demonstrated an explosive growthmomentum with the open strategy of "Going global strategy and bringing-in", which has become a new engine ofChina's economic development. However, there are still some bottlenecks in the development of China’s cross bordere-commerce. The major one is the mismatch between the traditional business supervision measures and thecontinuous innovative business models. The paper reviews the status of China’s cross-border e-commerce;summarize the policy environment of cross-board e-commerce cooperation in China; analysis the bottlenecks andkey problems in the development of ross-board e-commerce and proposes the policy recommendations for thebottleneck problems.