Key points are not available for this paper at this time.
Digitalization, connected products and services, and shortening innovation cycles are widely discussed topics in management practice and theory and demand for new concepts. We analysed how companies innovated their business models and how are the new the technology trends. We found out, that have a positive approach to digitalization but the technology strategy still runs its original business model. Digitalization forces to new solution orientation. For companies it is necessary to master the digital transformation, new innovations have to be developed. Furthermore, digitalization / Industry 4.0 linking the real-life factory with virtual reality, will play an increasingly important role in global manufacturing. Companies have to obtain new digital capabilities, in order to make their company sustainable for the future. A long term growth and welfare in Europe could be guaranteed only by new technology innovation.
V Ignat (Tue,) studied this question.