Rethinking the homonormative? Lesbian and Hispanic Pride events and the uneven geographies of commoditized identities

Scant academic attention has been paid to intersectional LGBT events. Miami Beach is home to a women’s circuit party called Aqua Girl and a Hispanic LGBT Pride called Celebrate Orgullo. This behind-the-scenes study on their planning challenges the invisibility of intersectional LGBTs as consumers and demonstrates that they can be targeted as a profitable niche market. I utilize the homonormativity critique as a framing. It describes the commercialization and mainstreaming of LGBT populations as potentially oppressive and normative. However, I challenge the a-spatial essentialisms that characterize the literature. For example, the naming of gay white men and gentrified gayborhoods as the homonormative subject/spaces/places ignores how others can make use of homonormativity elsewhere. For instance, the entrepreneurial, tourism-centered government of Miami Beach targeted both lesbians and Hispanic LGBTs for these events. The success and sponsorship of these events is due not only to the popularity of Miami Beach with tourists, and the large local Hispanic population, but also the scarcity of similar events elsewhere. These events have homonormative aspects but defy reductive labeling or accusation. Therefore, it is important to consider the relationality of local manifestations of homonormativity while avoiding the essentialism or dismissals of de facto ‘homonormative subjects, spaces, or events’.