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Large content providers build points of presence around the world, each connected to tens or hundreds of networks. Ideally, this connectivity lets providers better serve users, but providers cannot obtain enough capacity on some preferred peering paths to handle peak traffic demands. These capacity constraints, coupled with volatile traffic and performance and the limitations of the 20 year old BGP protocol, make it difficult to best use this connectivity.
Schlinker et al. (Fri,) studied this question.