Interpretable Convolutional Neural Networks with Dual Local and Global Attention for Review Rating Prediction

Recently, many e-commerce websites have encouraged their users to rate shopping items and write review texts. This review information has been very useful for understanding user preferences and item properties, as well as enhancing the capability to make personalized recommendations of these websites. In this paper, we propose to model user preferences and item properties using convolutional neural networks (CNNs) with dual local and global attention, motivated by the superiority of CNNs to extract complex features. By using aggregated review texts from a user and aggregated review text for an item, our model can learn the unique features (embedding) of each user and each item. These features are then used to predict ratings. We train these user and item networks jointly which enable the interaction between users and items in a similar way as matrix factorization. The local attention provides us insight on a user's preferences or an item's properties. The global attention helps CNNs focus on the semantic meaning of the whole review text. Thus, the combined local and global attentions enable an interpretable and better-learned representation of users and items. We validate the proposed models by testing on popular review datasets in Yelp and Amazon and compare the results with matrix factorization (MF), the hidden factor and topical (HFT) model, and the recently proposed convolutional matrix factorization (ConvMF+). Our proposed CNNs with dual attention model outperforms HFT and ConvMF+ in terms of mean square errors (MSE). In addition, we compare the user/item embeddings learned from these models for classification and recommendation. These results also confirm the superior quality of user/item embeddings learned from our model.