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Political information sharing in social media offers citizens opportunities to engage with news and express their political views, but how do different patterns of online political information exposure, including both incidental and selective exposure, affect sharing? Using two-wave panel survey data collected in the United States, we examine the relationship between incidental and selective exposure and their consequent links to political information sharing, across different levels of strength of political party affiliation. Our results demonstrate that incidental exposure to counter-attitudinal information drives stronger partisans to more actively seek out like-minded political content, which subsequently encourages political information sharing on social media. The results highlight the need to consider both types of political information exposure when modeling citizens' political behavior online.
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Brian E. Weeks
Daniel S. Lane
Dam Hee Kim
Journal of Computer-Mediated Communication
University of Michigan
State Street (United States)
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Weeks et al. (Thu,) studied this question.
www.synapsesocial.com/papers/6a0061644716aad0cc85ab14 — DOI: https://doi.org/10.1111/jcc4.12199
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