Hierarchical geographical modeling of user locations from social media posts

With the availability of cheap location sensors, geotagging of messages in online social networks is proliferating. For instance, Twitter, Facebook, Foursquare, and Google+ provide these services both explicitly by letting users choose their location or implicitly via a sensor. This paper presents an integrated generative model of location and message content. That is, we provide a model for combining distributions over locations, topics, and over user characteristics, both in terms of location and in terms of their content preferences. Unlike previous work which modeled data in a flat pre-defined representation, our model automatically infers both the hierarchical structure over content and over the size and position of geographical locations. This affords significantly higher accuracy --- location uncertainty is reduced by 40% relative to the best previous results 21 achieved on location estimation from Tweets.