Travel purpose inference with GPS trajectories, POIs, and geo-tagged social media data

In our daily lives, travel takes up an important part, and many trips are generated everyday, such as going to school or shopping. With the widely adoption of GPS-integrated devices, a large amount of trips can be recorded with GPS trajectories. These trajectories are represented by sequences of geo-coordinates and can help us answer simple questions such as “where did you go”. However, there is another important question awaiting to be answered, that is “what did/will you do”, i.e., the trip purpose inference. In practice, people's trip purposes are very important in understanding travel behaviors and estimating travel demands. Obviously, it is very challenging to infer trip purposes solely based on the trajectories, because the GPS devices are not accurate enough to pinpoint the venues visited. In this paper, we infer individual's trip purposes by combining the knowledge from heterogeneous data sources including trajectories, POIs and social media data. The proposed dynamic Bayesian network model captures three important factors: the sequential properties of trip activities, the functionality and POI popularity of trip end areas. Extensive experiments are conducted on real-world data sets with trajectories of 8,361 residents and the 6.9 million geo-tagged tweets in the Bay area. Experimental results demonstrate the advantages of the proposed method on correctly inferring the trip purposes.