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Th is paper analyzes the concept of media construction of reality and its impacton society. Recognizing the growing infl uence and importance of themedia in a man’s daily life, it can be said that the media and media cultureitself are an important factor in modern society. Th e media have the abilityto place information and to provide to the citizens-consumers to accept themwithout critical and conscious interpretation and real understanding. An importantfactor in the development of the media is and technological advancesthat contributed to the rapid spread of the media and gave more power to thepresentation of reality and the state of society as it corresponds to the creatorsand the “constructors” of that reality. By understanding Baudrillard and hisunderstanding of the simulation, we will present the impact and role of themedia in constructing the social reality (simulation of reality).
Nišić et al. (Wed,) studied this question.