Digital Campaigning: The Rise of Facebook and Satellite Campaigns

In this chapter we analyse some examples of digital practices led by parties during the 2017 General Election campaign. We argue that whilst targeted advertising through has become the new normal for parties, it raises important questions data-use and public expectations that require attention. We also suggest that media has enabled new non-party organisations to conduct what we call ‘satellite campaigns’. This development raises issues around party control, activist and what we can expect from future digital campaigns. Cumulatively we argue that developments in the digital realm have important implications for understanding of electoral campaigning.