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This article suggests that researchers submitting manuscripts on entrepreneurial traits and characteristics should: ground their studies in the context of previous research, articulate a specific theory about the nature of entrepreneurship and its relationship to the entrepreneur, define key ideas and variables, conscientiously identify and select samples, and use current social psychology and personality theory-based measurement instruments or provide construct validity evidence for newly constructed measures.
William B. Gartner (Sun,) studied this question.
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