Creative cultural production and ethnocultural revitalization among minority groups in Russia

In this article, I discuss how globally circulated forms of creative cultural production and digital technologies are appropriated by minority ethnocultural activists in Russia, and how these processes result in new forms of expression of ethnic culture and reinterpretation of minority cultural heritage. I focus on creative cultural and digital initiatives that have emerged within the last 5–7 years in an autonomous region of the Russian Federation: the Republic of Tatarstan. These initiatives were launched by young grass-roots activists and entrepreneurs who are Tatars – an ethnic group that predominantly resides in the Republic of Tatarstan. As a republic with a certain degree of autonomy under the Russian federal legislation, Tatarstan has been the centre of the Tatar classic cultural production (theatre, music, arts, and literature), as well as of the Tatar language education. Under the policies of centralization and cultural unification Russia has pursued under the presidency of Vladimir Putin (2000 onwards), most of the political autonomy arrangements that Tatarstan achieved in the 1990s have been dismantled. The new restrictive ideological climate in Russia has repercussions for activism around ethnocultural questions, such as preservation of minority language and identity. At the same time, dissemination of transnational forms of cultural production and the advancement of digital technologies in Russia contribute to innovative cultural developments in the regions. Adapting these global formats and genres to the local cultural activities, the young members of the Tatar community develop new forms of ethnocultural activism. They produce alternative ways of representing and articulating ethnic identity, which depart sharply from the Soviet-born templates of representing ethnic culture. The urban activities these groups pursue allow for the de-politicization of ethnocultural activism in the conditions of an increasingly restrictive ideological and political climate in which minority activism is often equated with separatism.