Motivation Analysing and Preference System of Choosing A Workplace as Segmentation Criteria Based on a Country Wide Research Result Focus on Generation of Z

In accordance with the current challenges of the Hungarian labour market there is a very strong competition for the proper employees.There is more and more difficult to manage a success recruiting process manly in case of the "new generation".The fact that the generation of Z shall enter the world of work much sooner than the generations ahead of them means that domestic employers will begin to meet more and more gen Z employees.As a result, it is important to understand how the young people of today choose their workplace.What kind of incentives work for them and how, where would they prefer to work, and what kind of a workplace and career they dream about.As the attitude and value system of the Z's differ from the previous generations from several aspects, it is worth taking note of their peculiar characteristic as employees.The study focuses on the generation Z's preferences in case of workplace selection process.In the frame of quantitative research I examined the segmentation criteria with the help of cluster analysing process.We believe that the findings of the research provide useful information for future employers, to understand the values, motivation tools and expectations of their potential employees and their approach towards the world of work.