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Abstract This paper reports on an integrative literature review of published articles that used either quantitative or qualitative observation methods to research creativity in learning contexts. Observation is an empirical research method used in quantitative and qualitative naturalistic studies focused on understanding behavior and interactions as they unfold in real‐time, which makes it particularly salient for examining the processes associated with the generation and adoption of creative ideas. However, observation remains underutilized in the field of creativity studies, partly because data collection can be time and resource intensive, but also because there are a lack of protocols and recommended research practices for observing creative thinking and problem solving in an educational environment that covers all phases of design, collection, analysis, and reporting. Thirty‐seven articles from 1980–2018 were reviewed along seven dimensions: definition of creativity, unit of observation, observer role, observation sampling method, research design, data collection, and data analysis. The paper concludes with five recommendations for using observation to advance the state of research on creativity and education.
Katz‐Buonincontro et al. (Sun,) studied this question.