Responsible tourism in Bangkok, Thailand: Resident perceptions of Chinese tourist behaviour

Abstract This study uses mixed methods to assess resident views of Chinese tourist behaviour in the world's, and China's, most travelled to destination: Bangkok, Thailand. Analysis of 10 semistructured interviews informed the creation of a responsible tourism framework and subsequent survey administered to residents at three scenic spots in the city. Multiple linear regression tested three responsible tourism indices in predicting whether residents considered Chinese tourist behaviour to be responsible overall. Findings highlight environmentally ethical behaviour as a key component of responsible tourist action, providing theoretical insights into what comprises responsible tourism and presenting implications for behaviour‐based analyses of destination sustainability.