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Marketing (as) rhetoric: an introduction | Synapse

October 13, 2018Open Access

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Marketing (as) rhetoric: an introduction

CMChris MilesBournemouth University TNTomas NilssonKarolinska Institutet

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Abstract

This special section of the Journal of Marketing Management is dedicated to the exploration of the relationship between the relatively modern discipline of marketing and the ancient subject of rhet...

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Miles et al. (Sat,) studied this question.

synapsesocial.com/papers/6a19940ba2165c1276dec47e https://doi.org/https://doi.org/10.1080/0267257x.2018.1544805