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Abstract This paper presents an agenda for extending the theory of international business in order to explain a wider range of phenomena. This, however, has to be done with due attention to the requirements of good social science theory. Relevant criteria are set out, together with a list of issues that new theory must address. Theory needs to focus on industries as well as firms, and make greater use of formal multi‐actor models. ‘Generalizing from the particular’ should be avoided; theory needs to be derived from general social science principles that have proved successful in cognate disciplines.
Buckley et al. (Wed,) studied this question.
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