Voter Learning in the 2004 Presidential Election: Did the Media Matter?

This study examines the relationships of exposure and attention to various news media, including the Internet, with information learned about the issue positions of candidates George Bush and John Kerry, interest in the 2004 election campaign, and intention to vote among a random sample of adult residents of Indiana who were interviewed by telephone in October 2004. The results are compared with our previous studies of the 1988, 1992, 1996, and 2000 U.S. presidential elections. In general, our studies suggest that attention to television news, televised debates, and now Internet news are important predictors, or at least correlates, of voter learning of candidate issue positions and voter interest in the election campaigns. These findings contradict the hypothesis that increased news media use leads to increased voter apathy and alienation from the political process.