Personalized explanations for hybrid recommender systems

Recommender systems have become pervasive on the web, shaping the way users see information and thus the decisions they make. As these systems get more complex, there is a growing need for transparency. In this paper, we study the problem of generating and visualizing personalized explanations for hybrid recommender systems, which incorporate many different data sources. We build upon a hybrid probabilistic graphical model and develop an approach to generate real-time recommendations along with personalized explanations. To study the benefits of explanations for hybrid recommender systems, we conduct a crowd-sourced user study where our system generates personalized recommendations and explanations for real users of the last.fm music platform. We experiment with 1) different explanation styles (e.g., user-based, item-based), 2) manipulating the number of explanation styles presented, and 3) manipulating the presentation format (e.g., textual vs. visual). We apply a mixed model statistical analysis to consider user personality traits as a control variable and demonstrate the usefulness of our approach in creating personalized hybrid explanations with different style, number, and format.