Employer Branding: Understanding Employer Attractiveness of IT Companies

Attracting and retaining IT talent remains challenging for IT executives. The limited supply of highly skilled candidates, combined with high workforce mobility, results in considerable hiring, training, and developing costs. To help IT employers overcome these challenges, the authors discuss employer branding as one strategy to manage firms’ reputations as “great places to work.” Based on a content analysis of nearly 15 000 employee reviews, this article identifies and describes eight values that IT professionals care about when evaluating IT employers, highlights which values are most important, and provides recommendations for how IT firms can use employer brand intelligence to attract and retain IT talent to remain competitive.