Neo-colonialism and greed: Africans’ views on trophy hunting in social media

Existing studies on the trophy hunting controversy in recent years have largely represented the anti-hunting views of the Western public, while overlooking the opinions of African people. This study taps into Africans’ social media narratives to illuminate the racially, politically, and historically charged context in which trophy hunting occurs in Africa. Data were collected from the Facebook pages of three major social media players with a predominantly African followership, namely, BBC News Africa, News24.com, and NewsDay-Zimbabwe. The dominant pattern was resentment towards what was viewed as the neo-colonial character of trophy hunting, in the way it privileges Western elites in accessing Africa’s wildlife resources. However, the West’s passionate criticism of violence against animals was viewed by participants as overblown, and as evidence of their (Westerners') higher regard for animals than for African people. Interestingly, trophy hunting was not objectionable from an animal rights perspective, but as a consequence of its complex historical and postcolonial associations. In addition, criticism was directed at African politicians who were perceived as allowing wildlife exploitation to satisfy their own greed. In this instance, far from tourism being a facilitator of intercultural understanding and peace, it appears to reproduce images and wounds of a colonial past.