Key points are not available for this paper at this time.
The purpose of this study is to empirically examine key factors (i.e. the type of athlete transgression, the team’s history with athlete transgression) within the SCCT framework in a sports context, while also examining the use of SCCT-recommended response strategies to repair a team’s image when facing athlete reputational crises (ARC). A sample of 426 participants was recruited for an experiment testing the assumptions of SCCT based on an ARC. Findings revealed that while the core assumptions of SCCT surrounding the connection among perceived crisis responsibility, organization reputation, and behavioral intentions are applicable in a sports setting, there is little support for the impact of crisis history. In addition, there were differences in the effectiveness of the response strategies for a performance ARC compared to a non-performance ARC. Theoretical and practical insight is provided for using SCCT to address sports-related crisis situations.
Brown et al. (Thu,) studied this question.