Creativity, Proactive Personality and Entrepreneurial Intentions: Examining the Mediating Role of Entrepreneurial Self-efficacy

The study aimed to explore the role of creativity and proactive personality on management student’s entrepreneurial intention. The study also proposed entrepreneurial self-efficacy to mediate the effect of proactivity and creativity on entrepreneurial intention. The data were collected from 484 management students using a structured questionnaire which were further analysed using structural equation modelling in Amos 20.0. The results showed that entrepreneurial self-efficacy was the strongest predictor of entrepreneurial intention. Proactive personality was also found to influence entrepreneurial intention significantly, though the effect of creativity on intention was very marginal. Finally, the results of the mediation analysis (bootstrapping method) showed that the relationship between creativity and entrepreneurial intention was fully mediated by self-efficacy while the effect of proactivity on entrepreneurial intention was partially mediated. The findings of the study produced interesting and significant implications which are discussed in the article.