Teaching Target Value Design: A Simulation

Target Value Design (TVD) is a promising lean tool that drives the design process of a construction project with the sole intent of value maximization for the client within targeted cost. The mainstreaming of this tool in design and construction practice requires not only imparting knowledge about this tool but also providing hand on experience to the budding design and construction management students. The aim of this paper is to describe the development and testing of TVD simulation exercise. The research methodology adopted is a combination of qualitative approacha case study of simulation exercise, and quantitative approachquestionnaire survey amongst simulation participants. The simulation involves a role play exercise for students to understand the collaboration between designers, owner, and contractor in the design process. Along with these three main stakeholders, the simulation involved BIM modeler for providing rapid cost feedback during the preparation of design alternatives. The simulation was tested on students of the master's programme in Construction Engineering and Management in an Indian university. The research highlights the effectiveness of the simulation in helping students understand the benefits of TVD. Further, the participants of this simulation exercise expressed the value addition of BIM in generating rapid cost feedback during design iterations. Despite the limited scope selected for the simulation and the challenges offered by classroom environments, this simulation improved the practical understanding of IPD and TVD amongst the students.