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The purpose of this research is to test the usefulness of eye-tracking in measuring the perceived beauty of photos of the Great Barrier Reef. Eye-tracking is used to measure visual attention (fixation count, fixation duration) to 21 photos ranked in the degree of perceived beauty. Results indicate significant differences in visual attention to ‘beautiful’ and ‘ugly’ photos and a significant correlation between average perceived beauty and attention measures. This study provides evidence that eye-tracking can be used to measure the relative perceived beauty of natural images reflecting the attention given to ‘attractive’ images.
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Noel Scott
Dung Le
Susanne Becken
Current Issues in Tourism
Griffith University
University of the Sunshine Coast
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Scott et al. (Thu,) studied this question.
www.synapsesocial.com/papers/6a128dd4e407b266963526f2 — DOI: https://doi.org/10.1080/13683500.2019.1626812