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In a highly competitive information economy, business structures require continuous introduction of innovation, effective information technology to ensure sustainable long-term market benefits, as well as their rational functioning. The implementation of the digital business model is one of the promising areas, which makes it possible to realize the activity of enterprises even more productively. The digital business model allows businesses to react more responsibly to the needs of potential buyers and customers, and also helps adapt and optimize business processes over a certain period of time to certain market conditions. That is why, the purpose of the article is to identify the peculiarities of the influence of digital technology on the transformation of existing business models of organizations. In view of this, an in-depth analysis of the main stages of the development of a roadmap for the digital transformation of business has been carried out; business process management software products and the most suitable ones have been examined. The article studies digital technologies in the context of enterprise business groups and reflects how relevant technologies affect the transformation of the existing linear business model into the digital business model and reflects the most significant effects for business.
Strutynska et al. (Sat,) studied this question.